Task: Enhance Warner's brand awareness by targeting and engaging with a younger demographic, aiming to expand the brand's consumer base.

Value Add:

1. Micro-Influencer Collaborations: Partnered with micro-influencers to effectively reach and resonate with a younger audience, ensuring authentic and relatable brand representation.

2. Content Strategy Shift: Transitioned Warner's content from a purely product-focused approach to one featuring fresh faces and lifestyle-oriented material, increasing the brand's appeal to a younger demographic.

3. Cross-Platform Engagement: Implemented campaigns across multiple platforms, including Instagram, Facebook, and TikTok, to maximize reach and engagement among the target audience.

4. Leveraging User-Generated Content (UGC): Utilized UGC in Meta Brand Awareness campaigns, enhancing the authenticity and effectiveness of advertising efforts.

Results:

1. Impressive Follower Growth: Since its inception on Instagram, Warner's Bras experienced significant growth in its online following, amassing over 9,000 followers. Facebook and TikTok platforms also saw an uptick in followers.

2. Higher Ad-Recall Rates: By leveraging UGC in Meta Brand Awareness campaigns, Warner's achieved higher ad-recall rates compared to traditional branded imagery, demonstrating the impact of featuring relatable individuals in marketing campaigns.

3. Expanding Consumer Base: The targeted campaigns and content strategy shift successfully attracted a younger demographic, expanding the brand's consumer base and enhancing its market position.

4. Strengthened Brand Image: The collaboration with micro-influencers and the adoption of lifestyle-oriented content not only increased brand awareness among the target audience but also reinforced Warner's reputation as a brand that understands and connects with its consumers.