The Risolve

Task: Promote the launch of Risolve, an innovative sustainable retail product, with the goal of positioning it as the top choice for eco-conscious consumers seeking circular discount solutions.

Value Add:

• Comprehensive Full-Funnel Campaigns: HypeFeed created and executed full-funnel Instagram Ads campaigns, designed to attract new customers at various stages of the buying journey, from awareness to consideration and conversion.

• Data-Driven Optimization: Utilized analytics and insights to continuously optimize ad creatives, targeting, and bidding strategies, ensuring maximum efficiency and performance.

• Retargeting Strategy: Implemented a robust retargeting approach to re-engage users who interacted with the ads, driving higher conversion rates and encouraging repeat purchases.

• Social Media Growth: Leveraged the success of the Instagram Ads campaigns to organically grow Risolve's follower base, further increasing brand visibility and reach.

Results:

• Cost-Effective Advertising: Achieved an impressive cost-per-click (CPC) of $0.25, showcasing the efficiency of HypeFeed's campaign optimization efforts.

• Significant Website Traffic: Successfully drove 52,000 visitors to the Risolve website within six months, highlighting the effectiveness of HypeFeed's full-funnel campaigns.

• High Customer Retention: 14% of the visitors who made a purchase became repeat customers, demonstrating the success of HypeFeed's retargeting strategy in fostering loyalty and long-term engagement.

• Exponential Follower Growth: Risolve's Instagram followers increased by 262% during the campaign period, expanding the potential customer base for future retargeting efforts and solidifying the brand's presence in the sustainable retail market.