Task: The FootCloud approached HypeFeed to launch their go-to-market strategy, seeking to establish an organic social media presence and drive conversions for their brand.

Value Add: HypeFeed developed and delivered a comprehensive content package consisting of 50 custom content pieces per month: 15 in-feed posts, 15 stories, and 20 videos. To further enhance brand identity, we introduced a charismatic "face" for The FootCloud, who created personalized and humorous videos that resonated with their target audience. Additionally, we took top performing content to drive users to Ecomm.

Results: Within a two-month period, our integrated social media and content strategy achieved the following results:

• Website Traffic: We successfully drove 5,000 site visitors from a starting point of zero, demonstrating the effectiveness of our organic and paid media efforts.

• Follower Growth: The FootCloud's social media following increased by 50%, reflecting strong audience engagement and brand resonance.

• Engagement Metrics: Our campaign engaged 150,000 unique accounts, which interacted with the content and helped to amplify brand visibility.

• Conversion Actions: The campaign resulted in 73 orders & 128 “add to cart” actions. Indicating a positive impact on potential sales and revenue generation.