Task: State of Menopause sought to accelerate their e-commerce growth and selected paid media as their primary go-to-market strategy, partnering with HypeFeed for implementation.

Value Add: HypeFeed developed and executed full-funnel campaigns across Meta and Google platforms, strategically designed to attract new customers, convert them into purchasers, and foster loyalty with repeat purchases. By leveraging advanced targeting and retargeting techniques, we created a seamless customer journey throughout the buying process.

Results: In just three months, our comprehensive paid media strategy achieved remarkable results for State of Menopause:

• Reach: Our campaigns successfully reached 6,500,000 people, significantly raising brand awareness and visibility in the target market.

• Website Traffic: We generated 62,000 site visits, effectively driving potential customers to explore State of Menopause's offerings and ultimately leading to higher conversion rates.

• Return on Ad Spend (ROAS): The ROAS experienced a steady month-over-month increase of 25%, showcasing the effectiveness and efficiency of our tailored ad campaigns.

• Cost Per Acquisition (CPA): The CPA saw a notable month-over-month decrease of 40%, reflecting the optimization and improvement in our ad targeting and campaign performance.

• Thought Leadership: As a result of our efforts, founder Stacy London significantly increased her visibility as a thought leader in the menopause space, further enhancing the brand's credibility and authority.