Organic Social

Organic Social

MAJOR Meaning

Task: MAJOR approached HypeFeed with the objective of increasing student enrollment and fostering community engagement through a robust social media presence and a targeted marketing strategy.

Value Add:

  • Custom Content Creation: Developed and delivered 20 unique pieces of static content monthly, incorporating MAJOR's brand colors and fonts, while integrating video content from Rabbi Meister to establish a deeper connection with the audience.

  • Strategic Business Integration: Assisted in integrating social media initiatives with overall business planning, creating detailed content calendars and ensuring seamless alignment with MAJOR's goals.

  • Community Management and Outreach: Proactively engaged with potential students from the Jewish community who might be interested in one-on-one interactions with Rabbi Meister, fostering a sense of belonging and commitment.

  • Donor Engagement: Crafted and distributed monthly email campaigns to keep donors informed and engaged, reinforcing their confidence in their investments and demonstrating the impact of their contributions.

Results:

  • Impressive Follower Growth: In just six months, MAJOR Meaning's Instagram followers increased by 75%, while their TikTok presence grew by an astounding 100%, showcasing the effectiveness of the social media strategy.

  • Increased Donor Contributions: Donations from supporters rose by 25%, attributable to the consistent and compelling email communications that instilled confidence in the organization's mission and impact.

  • Consistent Student Enrollment: Each month, MAJOR successfully attracted new students to join their program, both through virtual learning experiences and one-on-one sessions with Rabbi Meister, reflecting the power of their targeted marketing and community outreach efforts.

  • Enhanced Community Engagement: The combination of customized content, personalized interactions, and strategic business integration led to the establishment of an active and engaged audience within the Milwaukee area, paving the way for sustainable growth and long-term success.