Task: Hustle Like A Mom aimed to boost sales and attendance for their diverse webinar series, reaching a broader audience and expanding their market presence.

Value Add:

• Tailored Advertising Campaigns: Developed and executed targeted traffic campaigns featuring personalized messages from founder Pamela, inviting potential attendees to the webinars and showcasing the value they would receive.

• Audience Segmentation: Employed advanced targeting strategies to reach specific audience segments, such as Instagram engagers, website visitors, and users with specific behavioral patterns, ensuring the advertising reached the most relevant and interested individuals.

• Geographic Expansion: Implemented tactics to diversify the geographic reach of the campaigns, attracting participants from regions beyond Hustle Like A Mom's usual strongholds of New York and Los Angeles.

• Social Media Growth: Leveraged the success of the advertising campaigns to grow Hustle Like A Mom's Instagram following, enhancing brand visibility and credibility.

Results:

• Increased Webinar Sign-ups: Achieved a 30% increase in webinar registrations, demonstrating the effectiveness of the tailored advertising campaigns and audience targeting.

• Higher Sales and ROI: Hustle Like A Mom experienced a 2x return on investment, directly attributable to the growth in webinar attendance and the subsequent conversion of attendees into customers.

• Expanded Geographic Reach: Successfully attracted participants from new markets, such as Texas and California, showcasing the brand's ability to appeal to a wider audience and laying the foundation for further growth.

• Enhanced Social Media Presence: Hustle Like A Mom's Instagram followers increased as a result of the successful campaigns, further expanding their reach and providing them with a larger audience to engage with and convert into customers.