Task: HypeFeed was assigned the task of assisting Futura Egg Donation in building a diverse and robust egg donor pool to better serve their clients.

Value Add:

• Sustainable Structure: HypeFeed developed an always-on strategy that consistently generates leads every month, ensuring a continuous influx of potential egg donors.

• Donor Demographic Optimization: By carefully optimizing our efforts, we identified the most valuable donor categories, such as models, college students, and business owners.

• Multi-Tactic Approach: We employed a range of tactics, including CRM, lookalike audience creation, retargeting social media users, and prospecting, to effectively reach and engage potential donors.

• Performance Monitoring: HypeFeed continuously monitored and adjusted campaign performance, refining strategies to enhance lead generation and donor pool growth.

Results: Futura Egg Donation now receives over 150 qualified leads from Facebook and Instagram every month, with an average Customer Acquisition Cost of just $7. This ongoing success has enabled Futura Egg Donation to establish a diverse and reliable donor pool, ultimately improving their ability to support clients on their fertility journey.